In my day-to-day interactions with artists, I consistently hear about how difficult the art market is right now. Original work is more difficult to sell than ever before. As artists, we, too, are experiencing the downside of our current economic climate. The media bombards us every day with negativity about our struggling economy, out of control inflation, the stock market, government tariffs, and on and on and on…
So what are we to do about it? How are we to survive?
Well, certainly the answer cannot be to scale back or quit. According to Art
Business News,
"The art market has survived the recession of the '70s, Black Monday in
October, 1987, Desert Shield and Desert Storm in the early '90s, the market
bubble burst in 2000, 9/11, Hurricane Katrina, natural disasters in Thailand
and now these challenging economic times, as well."
Even though times are tough, we must continue to create new work. We must
continue to push forward. Some of the most successful companies of our time
chose to market themselves even more aggressively when times got tough.
Companies like Kellogg, Proctor & Gamble and Coca-Cola increased their
marketing and production during the Great Depression and it paid off...big
time!!! We cannot afford to drop out of public sight right now and cause our
existing and future clients to feel abandoned. Instead, we must keep our art
and names out in front of our clients, despite the lack of money they have to
spend.
This is where I feel limited edition prints make more sense now than ever
before. Let's face it, original artwork is simply more difficult to sell right
now. Limited edition prints offer you an excellent, lower priced option for
your clients. With the current technologies available, giclee prints offer
richer, truer and more brilliant colors than ever before possible. With
pigmented inks and archival substrates, giclee prints have the longevity to
outlast any of their predecessors. Museums like The Art Institute of Chicago,
the Guggenheim in New York City and the Louvre in Paris have all accepted the
quality and longevity of giclee prints.
For more information about giclee printing, its costs and benefits please
contact our studio by email at info@osiobrown.com or by phone at (630)
461-4525.
Adam Brown
