(Brought to
you by our friends at ArtBizCoach.com)
Step #2:
Create Your Client List
Your client list
is your most important asset. No
one knows the same people you do. The people you know will help you succeed—and
no one can succeed on his or her own.
In the simplest
terms, a client list contains names and contact information (such as
emails and/or addresses) of people you know or might like to know. For
the artist, a client list usually begins with friends and family, and then
expands to buyers and potential buyers. You use your client list to stay in
touch with all of these people and to keep them informed of your goings-on. In
a nutshell, your client list is the primary tool you use to share your art with
the world. As you may know, I think sharing in a sincere way is much easier
and much more effective than trying to sell.
GUIDELINES
FOR YOUR CLIENT LIST
►Don’t delay. The longer you wait to begin or to
update your client list, the more work you make for yourself. You don’t want to
have something to tell everyone and then have to carve out time to input names
into your computer. A client list is something every artist can do regardless
of experience. You know people already!!! Having said that . . .
►Give yourself a break. Forgive yourself for not starting
earlier and don’t look back.
►Don’t purchase a client list. Build your own from scratch. Many
people will eagerly sell you a client list, but you’re going to become annoying
to gallery dealers and curators who have nothing to do with your artwork. No
purchased client list can be as valuable to you as the one you build with a
keen eye on your long-term goals.
►Do only what you can, but do it
consistently. Input
10-20 names a week until everyone is in there. If you work better with large
projects, set aside a day or two to crank it out. When it comes to updating,
add and correct names, emails and addresses in a way that makes sense. If you
make lots of sales, meet lots of people, or have seasonal sales, you might need
to do this weekly. If you are slower at getting your work out, monthly updates
might be sufficient.
Copyright © Alyson
B. Stanfield
Reposted By:
Adam Brown
