Well, certainly the answer cannot be to scale back or quit. According to Art Business News:
"The art market has survived the recession of the '70s, Black Monday in October, 1987, Desert Shield and Desert Storm in the early '90s, the market bubble burst in 2000, 9/11, Hurricane Katrina, natural disasters in Thailand and now these challenging economic times, as well."
Even though times are tough, we must continue to create new work. We must continue to push forward. Some of the most successful companies of our time chose to market themselves even more aggressively when times got tough. Companies like Kellogg, Proctor & Gamble and Coca-Cola increased their marketing and production during the Great Depression and it paid off...big time!!! We cannot afford to drop out of public sight right now and cause our existing and future clients to feel abandoned. Instead, we must keep our art and names in front of our clients, despite the lack of money they have to spend.
This is where I feel limited edition prints make more sense now than ever before. Let's face it, original work is simply more difficult to sell right now. Limited edition prints offer you an excellent, lower priced option for your clients. With the current technologies available, giclee prints offer richer, truer and more brilliant colors than ever before possible. With pigmented inks and archival substrates, giclee prints have the longevity to outlast any of their predecessors. Museums like The Art Institute of Chicago, the Guggenheim in New York City and the Louvre in Paris have all accepted the quality and longevity of giclee prints.
For more information about giclee printing, it's costs and benefits please contact our studio by email at firstname.lastname@example.org or by phone at (630) 461-4525.